RugKnots Driving 92% Growth in Online Conversions

Project Details

Client: RugKnots

Website: https://www.rugknots.com/

Industry:E-Commerce / Home Decor

Platform: Shopify

Target Market: Maryland, USA

Service Provided: Custom Shopify Store Design & Optimization

Tech Used: Shopify, Custom Theme, Product Filters, Speed Optimization

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Client Overview

RugKnots is a U.S.-based luxury rug brand offering hand-knotted, Pakistani, and Oriental rugs to a global audience. With a deep passion for craftsmanship, they cater to homeowners, designers, and collectors seeking timeless floor art with cultural depth and ethical sourcing.

Project Goal

The client needed a robust eCommerce store that aligned with their luxury brand, supported hundreds of SKUs, and offered a seamless shopping experience across desktop and mobile. The aim was to boost conversions and customer retention through a professional, scalable Shopify solution.
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Results

Conversions

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92%
Time on Site
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76%

Mobile Checkouts
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63%

Speed Improvement
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84%

Challenges

  • The existing website lacked a professional eCommerce structure, making it hard to scale product offerings.
  • Mobile user experience was inconsistent, resulting in high bounce rates and incomplete checkouts.
  • Product filtering and categorization were limited, creating friction in user navigation and browsing.
  • Page load speeds were slow across key landing and product pages, affecting SEO and conversions.
  • Backend content and inventory management was time-consuming due to rigid systems and poor app integration.
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Solutions

  • Designed and developed a fully custom Shopify store with a premium, conversion-optimized layout.
  • Implemented a mobile-first design approach to improve responsiveness and usability across devices.
  • Integrated advanced product filtering and custom collection logic for seamless shopping experiences.
  • Optimized images, scripts, and theme performance to significantly enhance page load speed.
  • Streamlined backend workflows with easy-to-use content sections and third-party app integrations.
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Key Features Developed

  • Custom homepage layout with luxury branding elements
  • Advanced collection filtering & product tagging
  • High-resolution image zoom & video integration
  • Optimized cart & checkout UX for higher conversion
  • Mobile-responsive design across all devices
  • Shopify-integrated blog, FAQs, and support pages

Results & Impact

  • +92% increase in online conversions within 60 days
  • +76% boost in average session duration
  • +63% improvement in mobile cart completion rate
  • +54% faster page loading across key product pages
  • Smooth backend performance for product uploads & updates
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RugKnots New Arrivals

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RugKnots By Shape

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Client Testimonial

“Aqeel delivered a Shopify store that not only looks amazing but performs exceptionally well. We’ve seen a huge increase in online sales and customer engagement. His attention to detail and eCommerce knowledge are top-notch.”

Founder, RugKnots