Wildsmith Skin Boosting 75% More Sales

Project Details

Client: Wildsmith Skin

Website: https://wildsmithskin.com/

Industry: Luxury Skincare / E-Commerce

Platform: Shopify

Target Market: United Kingdom

Service Provided: Shopify Store Redesign & Mobile Optimization

Tech Used: Shopify, Liquid, Custom Sections, UX Optimization

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Client Overview

Wildsmith Skin is a UK-based luxury skincare brand focused on botanical ingredients and science-backed formulas. Known for its eco-conscious approach and elegant packaging, the brand serves high-end customers seeking results-driven, ethical skincare.

Project Goal

The client needed a fully branded, performance-optimized Shopify store that could visually express their luxury ethos, support high-volume sales, and deliver a premium experience across desktop and mobile platforms.
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Results

Sales Growth

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75%

Mobile Conversion

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73%

Speed Optimization

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64%

Client Satisfaction

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100%

Challenges

  • The existing store didn’t reflect the elegance or heritage of the brand.
  • Slow-loading pages led to poor customer retention and reduced conversions.
  • Product discovery was limited due to poor filtering and collection layout.
  • Checkout flow lacked clarity and trust signals, affecting cart completion rates.
  • Frequent product drops required a flexible system for content and updates.
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Solutions

  • Designed a minimalist, high-end Shopify theme tailored to the brand identity.
  • Optimized homepage, product, and collection pages for speed and flow.
  • Integrated advanced filtering and collection logic for easier product browsing.
  • Added trust elements and optimized checkout UX to reduce abandonment.
  • Built flexible promotional blocks and reusable sections for new product launches.
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Key Features Developed

  • Custom-designed homepage with lifestyle and product visuals
  • Rich filtering by skin concern, type, and collection
  • Enhanced product detail pages with videos, reviews, and ingredient highlights
  • Sticky add-to-cart and quick shop functions for fast checkout
  • Fully responsive design with focus on mobile-first UX
  • Custom content blocks for awards, blogs, and testimonials

Results & Impact

  • +75% increase in online sales within the first two months
  • +63% improvement in mobile checkout completion
  • +54% faster page loading across product and collection pages
  • Strengthened brand image through elevated design and structure
  • Improved content publishing speed for internal team
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Wildsmith Cleansing Products

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Wildsmith Serums and Essences

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Client Testimonial

“We finally have a Shopify store that mirrors the sophistication of our brand. Aqeel made the experience seamless and delivered outstanding results in both performance and design.”

Founder, Wildsmith Skin