Pierced Boosting 92% More Sales with a Sleek, High-Converting Shopify Store

Project Details

Client: Pierced

Website: https://pierced.co

Industry: Fashion / Jewelry

Platform: Shopify

Target Market: Canada

Service Provided: Shopify Redesign, Product Filtering, UX Enhancements

Tech Used: Shopify, Custom Filters, Mobile Cart UX, Dynamic Layouts

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Client Overview

Pierced is a leading jewelry and piercing brand offering modern, fashion-forward accessories for a wide audience. With a mix of online retail and in-store experiences, the brand caters to a young, style-conscious customer base seeking high-quality and affordable pieces.

Project Goal

The aim was to elevate Pierced’s online store with a bold, responsive Shopify design that could support high traffic, drive product discovery, and convert first-time visitors into repeat buyers—especially from mobile devices.
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Results

Sales Growth

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92%
Mobile Conversions
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75%
Product Views
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85%

Client Satisfaction

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100%

Challenges

  • The previous site lacked visual appeal and didn’t reflect the brand’s modern aesthetic.
  • Customers had difficulty filtering by jewelry type, metal, or collection.
  • Mobile checkout flow was clunky, resulting in high cart abandonment.
  • Visual merchandising was inconsistent, with product images lacking hierarchy.
  • The marketing team needed flexible sections to support drops and promos.
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Solutions

  • Designed a fresh Shopify layout with bold typography and strong product visuals.
  • Integrated advanced filtering and custom navigation to guide product discovery.
  • Streamlined the mobile checkout process to reduce abandonment rates.
  • Built branded modules for lookbooks, influencer collections, and bundles.
  • Implemented easy-to-edit content sections for team-managed promotions.
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Key Features Developed

  • Custom homepage with bold CTAs, featured drops, and shoppable lookbooks
  • Dynamic product filtering by metal type, collection, and style
  • Sticky add-to-cart on product pages and quick view functionality
  • Fully responsive, fast-loading mobile UX
  • Drag-and-drop sections for campaigns, reviews, and promos
  • Collection landing pages with editorial-style layouts

Results & Impact

  • +92% increase in total sales within two months
  • +75% lift in mobile conversion rate
  • +61% more product views per session
  • Strengthened visual identity and user journey
  • Increased agility in launching new products and influencer collaborations
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Book a Piercing Appointment

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Threadless Body Jewelry Studs

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Client Testimonial

“The new Shopify store captures our energy perfectly. From mobile performance to product presentation, everything has improved—and so have our sales.”

Head of Digital, Pierced