Margaux Sees 89% Boost in Mobile Sales

Project Details

Client: Margaux

Website: https://margauxny.com/

Industry: Fashion / Footwear

Platform: Shopify

Target Market: New York, USA

Service Provided: Shopify Store Redesign & UX Optimization

Tech Used: Shopify, Liquid, Advanced Filtering, Mobile UX Enhancements

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Client Overview

Margaux is a luxury footwear brand offering thoughtfully designed shoes for women, blending fashion with all-day comfort. Known for elegant silhouettes and size-inclusive options, they cater to a growing community of style-conscious customers seeking timeless quality and tailored fit.

Project Goal

The objective was to build a high-performance Shopify storefront that reflects the brand’s upscale image while improving mobile usability and product discovery. The client wanted a refined, conversion-focused experience to boost sales and enhance the customer journey from homepage to checkout.
margaux overview

Results

Mobile Sales

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89%

Conversion Rate

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72%

Page Speed

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62%

Client Satisfaction

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100%

Challenges

  • The existing website lacked advanced filtering, making it difficult for users to browse by size, color, or style.
  • Mobile UX was inconsistent, leading to high cart abandonment and reduced conversions.
  • Visual presentation of products didn’t align with the premium nature of the brand.
  • Load speeds on key collection and product pages were below optimal thresholds.
  • The client needed a scalable solution that supported seasonal launches and new arrivals.
margaux challenges

Solutions

  • Redesigned the Shopify theme with a minimal, elegant UI to align with luxury branding.
  • Enhanced mobile experience with intuitive navigation, sticky headers, and simplified checkout.
  • Integrated smart filtering and dynamic product options for better browsing and selection.
  • Optimized assets and theme structure to significantly improve page load time.
  • Set up reusable content sections and promotional blocks for seasonal updates.
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Key Features Developed

  • Custom-designed homepage and collection templates
  • Enhanced product filters (size, style, color, availability)
  • Responsive layout optimized for iOS and Android
  • Lightweight, fast-loading theme architecture
  • Seamless shopping cart and quick-add functions
  • Dynamic promo banners for product launches

Results & Impact

  • +89% increase in mobile-driven sales within 45 days post-launch
  • +72% rise in conversion rate from collection to checkout
  • +58% faster load times across all key pages
  • Reduced cart abandonment rate by over 43%
  • Strengthened brand perception and visual cohesion across store
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Breezy Flats and Sandals Designed

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Margaux New Arrivals

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Client Testimonial

“Aqeel transformed our online store into a beautifully functional experience. We’ve seen a sharp increase in mobile sales, and the feedback from our customers has been overwhelmingly positive.”

Founder, Margaux NY