Nili Lotan Boosting 88% More Sales with a Luxury Shopify Store

Project Details

Client: Nili Lotan

Website: https://www.nililotan.com/

Industry: Luxury Fashion

Platform: Shopify

Target Market: New York, USA

Service Provided: Shopify Store Redesign & Product Experience

Tech Used: Shopify, Liquid, Mobile Optimization

nililotan-service

Client Overview

Nili Lotan is a globally recognized luxury fashion brand offering sophisticated, minimalist pieces designed for modern women. Based in New York, the label is worn by celebrities and fashion-forward consumers who appreciate timeless design, high-quality fabrics, and effortless elegance.

Project Goal

The brand needed a high-performance Shopify store that reflects its elevated identity while optimizing the customer journey. The main focus was on improving mobile usability, visual merchandising, and conversion paths without compromising the clean, editorial aesthetic.
nililotan-overview

Results

Sales Growth

up-arrow
88%
Mobile Conversions
up-arrow
82%

Speed Optimization

up-arrow
75%

Client Satisfaction

up-arrow

100%

Challenges

  • The previous store layout lacked fluidity and consistency with luxury branding.
  • Mobile experience was clunky and didn’t reflect the premium nature of the brand.
  • Product pages had minimal detail and poor visual storytelling.
  • Navigation made it difficult to browse by collection or category.
  • Internal team needed better tools to manage lookbooks and seasonal drops.
nililotan-challenges

Solutions

  • Redesigned the Shopify theme to reflect a modern editorial look with refined typography.
  • Optimized the store for mobile with streamlined menus and sticky navigation.
  • Enhanced product pages with layered photography, fit details, and rich content blocks.
  • Rebuilt navigation and filtering to support seasonal collections and capsule drops.
  • Integrated drag-and-drop content sections for internal content management.
nililotan-solution

Key Features Developed

  • Custom homepage with featured collections, editorials, and CTAs
  • Clean mega menu with collection filtering and intuitive structure
  • Enhanced PDPs with hover effects, video, and model imagery
  • Seamless mobile UX with sticky “Add to Cart” and size guides
  • Lookbook-style layouts for campaigns and curated drops
  • Lightweight theme structure for performance and easy edits

Results & Impact

  • +88% increase in online sales after launch
  • +71% boost in mobile conversions
  • +59% faster product page load time
  • Improved user flow from homepage to checkout
  • Stronger brand consistency across visual and shopping experience
nililotan-features

Nili Lotan Denim

denim

Nili Lotan Classic

classic

Client Testimonial

“Our new store feels like an extension of our brand—sophisticated, intuitive, and beautifully designed. Aqeel captured our vision and delivered results that exceeded expectations.”
E-Commerce Director, Nili Lotan